The Leader in Automated Lighting Technology. The notion first took root when Rusty Brutsché and Jack Maxson founded Showco in 1970. Innovation made Showco the premier sound and lighting equipment rental firm for the concert touring industry. A decade following Showco’s initial success, company officials found themselves working on another technical leap, this time within the field of automated lighting. For the needs of GENESIS concerts, Showco began to design color changers and later added new, remote controlled functions. Facilitated an all-out building effort for a fully automated lighting system resulted in a prototype (in December 1980), named “VL Zero”. The rural, live show demonstration was the “Genesis” of a new company – Vari-Lite, coined from a suggestion by GENESIS manager Tony Smith.A “technical creative soul” has kept Vari-Lite at the forefront of the automated lighting industry since 1981. Since the beginning, Vari-Lite has led the world in automated lighting technology; developing pioneering products with an unrivaled reputation.

If someone needs a silent, optically perfect device – there’s no doubt – it must be VARI-LITE.

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